Kimberley Wienforth
Founder and Managing Director
My professional journey began in the world of digital marketing and data analysis and led me through renowned companies such as Ströer, Mercedes-Benz Consulting, and Mercedes-Benz AG culminating in the founding of Wienforth Consulting.
Along the way, I’ve built deep expertise and set a clear goal:
Not just to advise companies, but to empower them; sustainably, innovatively, and as equals.
Timo Wienforth
Managing Director
My career began in online marketing and quickly developed into the field of data. With positions as a data scientist at Ströer, business analyst at BNP Paribas Cardif, and managing consultant for data & AI at MHP, I was able to deepen my business intelligence and data warehousing expertise in the Microsoft environment.
During the requirements analysis, we examine processes for intuitive data collection in order to automate them. As a result, the analytics solution noticeably reduces the burden on your company’s resources and delivers more reliable results.
I want to bring people closer to an “AHA!” moment when dealing with data. Always on an equal footing and as equals. That’s how I create real added value.
My focus areas
Business Intelligence & Data Analysis
I support companies in the strategic and operational use of data to optimize their business processes from defining relevant KPIs and preparing data to deriving concrete actions.
Digital Performance Marketing & SEO
With my solid experience in SEO, performance marketing, and web analytics, I help companies increase their digital visibility, expand their reach, and achieve measurable success in online marketing.
Agile Methods & Product Management
As a certified SAFe® project manager with experience in agile frameworks such as Scrum and Kanban, I have supported numerous teams in adopting agile ways of working both in consulting projects and as a product manager within corporate structures.
Content-Strategy & Omni-Channel Experience
In my role at Mercedes-Benz AG, I optimized web content based on data and harmonized omnichannel experiences along the customer journey across web, app, and email.
Coaching & Team Leadership
In addition to my technical expertise, I also support teams as a coach always with the goal of strengthening digital skills and establishing a future-ready performance culture.
My Vision with Wienforth Consulting
I founded Wienforth Consulting to support companies not only through consulting and implementation but also to empower them to drive their digital transformation independently, boldly, and sustainably. Trust, partnership, innovation, and sustainability are at the core of my work.
I believe that real change does not come from tools or trends, but through understanding, clarity, and shared goals. That’s why every collaboration with Wienforth Consulting is characterized by genuine interest, personalized guidance, and the commitment to create solutions that last.
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